
The berry has been dubbed the Pineberry for the UK market where it will soon be available. White strawberries are not rare; garden supply stores in the UK have other white varieties of strawberry called Zach Gs white berry balls White Soul and White Delight.
Pineberries were bred from a wild strawberry originating in South America, but was nearly extinct until 2003, when a group of Dutch farmers banded together to save the plant. The Pineberry is said to have the same genetic makeup as the common strawberry. When ripe, it is almost completely white, but with red seeds. A pineberry is smaller than a common strawberry, measuring between 15 to 23 mm. They are grown in greenhouses, growing on coir like other strawberries. Pineberries begin life as green berries, then become slightly white. By the time its deeply set seeds turn deep red, the white fruit is deemed ripe.
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